The adventure began when Jason “Stickboy” Bratton and his South African friend “Guy” signed up for the human-powered Iditarod Trail Invitational in 2017, they needed drop boxes of food and supplies. How else were they going to power through the brutal 1,000-mile Alaskan bike race?

 

But the duo’s search for quality dehydrated meals came up short. Guy was vegan—and to both athletes’ frustration, most options were filled with sodium, preservatives, additives, bland ingredients, and heavy plastic packaging.

 

This caught the attention of Stickboy’s partner in crime Suzy Bratton. A skilled cook and accomplished classical musician, Suzy understood the impact of precision. She took action fast, borrowing a food dehydrator and developing elegant, sustainable recipes.

 

And so Yum Pouch was born. Today the brand uses 100% biodegradable packaging and crafts delicious dehydrated meals with all-natural ingredients. Complete with a selection of vegan options, adventure seekers like Stickboy and Guy now have the protein, nutrients, and flavors they need to dream, feed, and achieve their dreams.